United By Blue – Philadelphia

In Philly, there’s a place where you can buy a new weekend duffel bag, and a cup of coffee... and remove a pound of trash from the ocean with your purchase. Thanks to United By Blue, an ethical clothing store and cafe, cleaning our oceans is as simple as going shopping.

United By Blue is an outdoor apparel brand that was founded in 2010, driven by the idea of associating the sale of each product with a concrete environmental action. For every product sold, United By Blue removes one pound of trash from oceans and waterways through company organised and hosted cleanups. In doing so, they hope to encourage a community of people who care for the Earth and want to give back just like they do.

This ethical label is proud to be a B Corp, which is a brand certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. This transparency is truly inspiring; they don’t just sent a check or hand off the “ethics” to another company. They fulfil their pledge through self-hosted cleanups, inviting community individuals to help out and make a difference.

“We’re inspired by the go-getters, the landscape around the waters we clean and a damn good cup of coffee. From our construction materials to everyday energy and waste practices to the coffee we serve, everything at our retail locations is done to create as small of an ecological footprint as possible.”
— United by Blue

United by Blue is dedicated to making sure that apparel and accessories are not only made responsibly, but are also durable for great adventures. They sell a huge line of men’s and women’s apparel, outdoor equipment, bags, and home accessories. Their wide array of options is versatile enough that they are able to reach a wide audience of conscious consumers.

On their website, United By Blue writes, “We believe that for-profit business has just as much a stake in the future of our environment as every citizen and consumer. More significantly, we believe that business has an opportunity to affect real and meaningful change.” Both their mindset and actions are an absolutely beautiful example and inspiration to companies around the world, showing that ethical businesses really can succeed.