Theo the Label - Melbourne

There’s nothing more frustrating than looking through a closet full of clothes and feeling like you have nothing to wear. More clothing can often mean more stress, but one label has set out to create a line of simple, classic garments that you can feel great about wearing. It’s Melbourne-based Theo the Label, and it’s here to show why sustainability, simplicity and style can all work in harmony.

Founded by Esther Kirwan in 2016, Theo the Label was born out of that same closet frustration. She wanted to produce a line that makes sense for an everyday wardrobe. That meant comfy and casual tops, dresses, shorts and skirts – but it had to be done the proper way.

Having studied the complexities of fashion supply chains, ethical manufacturing was a non-negotiable if a label was to come to life.
— Theo the Label

Instead of producing garments in overseas factories, Theo works with local, skilled makers and gives them fair wages and working conditions. As the creators behind each beautiful piece of clothing, Theo values these makers and connects with them face-to-face. On top of that, they choose sustainable materials like cotton, linen, and bamboo, which are biodegradable.

Theo’s collection of men’s and women’s clothing is perfectly designed for everyday comfort. Some of their essentials include flannels, hoodies, shirt dresses, slouchy tops and knit sweaters. And with their neutral colours, their garments will fit in properly with your wardrobe.


With a classic and practical style, Theo the Label is made to outlast the seasonal trends. For them, being an outfit repeater isn’t something to be ashamed of – in fact, it’s something to be proud of. Wearing clothing over and over again is a sign that it’s made with high quality materials, and it shows how much you care about that item. These values are ones that are often overlooked in the fashion industry today, but thanks to amazing brands like Theo, it’s starting to change.