Siku Moja is one ethical brand inspired by connections between people and places. Combining clean lines and timeless styles with details of lace and Tanzanian Kanga prints, Siku Moja’s collection of comfortable yet sexy loungewear is all-around amazing.
Meaning “one day” in Kiswahili, Siku Moja has created a line that draws on a range of cultural influences and fabrics from the UK, India and Tanzania that reflect the connections between people, places and countries. Their brand, created by sisters Elly and Jo Kay, was made to arouse a strong sense of connectedness, between buyers, designers and different cultures.
Inspired by classic vintage pieces, the collection marries vibrant East African patterns with understated monochrome. Materials include 100% bamboo, organic cotton and lace taken from end-of-line stock from UK’s manufacturers. The garments are completed with prints sourced from microbusinesses and off-cuts from tailors.
Along with these amazing practices, the capsule collection has been produced by London women’s project Heba. Through this, Siku Moja is partnering with a number of carefully selected microbusinesses that place a special emphasis on training, skills and development.
These processes reflect the true nature of their ethical brand. Co-founder Jo says, “Every stage of our design and manufacturing process is based on collaboration and consideration between Siku Moja and our partners, so the supply chain we create is as transparent and as we can get it to be. By working in this way we can celebrate the connectivity that the global market depends upon while making it more inclusive.”
Along with these positive business practices, Siku Moja’s line is truly beautiful. With comfortable shorts and tank tops, as well as sexy intimates, this collection is made for women with a range of tastes, using sustainable fabrics that will last.
We love Siku Moja because their brand shows that the fashion industry can be a force for good. Using sustainable materials, forming partnerships with companies from around the globe, and making all-around ethical choices is the model that all other companies should aspire to.